YBNormal is a nationally recognized youth-focused motivational brand led by Logan, a Top Youth Speaker and Educational Consultant who has spoken to over 1,000,000+ students across schools and campuses. The brand drives impactful messages around confidence, emotional health, and purpose.

YBNormal needed consistent, engaging, and youth-centered visuals that matched the scale of its school tours and online presence.

Project Overview

Discovery Phase
The core challenges identified:

  • Inconsistent visuals across Instagram and Facebook

  • Need for monthly content to support speaking promotions

  • Need for rollout graphics to announce upcoming cities, schools, and events

  • Need for journals designed specifically for kids exploring emotions, feelings, and mental health

  • Requirement for a visual tone that was bold, motivational, and youth-friendly

This phase clarified the direction: create a unified, engaging visual system that matched the impact and scale of the YBNormal movement.

Brand Development

After establishing the brand’s purpose and audience, I crafted a visual direction that captured YBNormal’s energetic, youth-driven identity. The aim was to build a system that felt powerful, uplifting, and relevant to students while still maintaining a level of professionalism suitable for schools and administrators. This direction set the tone for how the brand would show up across social platforms and speaking promotions.

From this foundation, I created a cohesive set of graphics, including monthly social media content, campus rollout designs, and student journals—that reinforced the brand’s message. Dynamic colors, bold layouts, and clear typography formed a visual style that not only stood out but also supported YBNormal’s mission of motivation and emotional growth. The result was a unified, recognizable identity that carried through every touchpoint.

Results

The refined visual system immediately strengthened YBNormal’s presence across campuses and social platforms. Consistent monthly content helped boost engagement, making event promotions clearer and more impactful for students and educators alike. The rollout graphics provided schools with a polished way to share upcoming visits, contributing to increased visibility and continued growth in speaking bookings. Together, the updated designs created a cohesive brand experience that matched the reach and influence of a movement that has connected with over a million students.

Conclusion

Through intentional design and a focused understanding of the brand’s mission, YBNormal’s visual identity now aligns with the energy and purpose behind its work. The cohesive system, spanning social media, event graphics, and youth journals—provides a strong foundation for future growth and outreach. The brand is positioned to continue inspiring students nationwide with a look that is bold, consistent, and unmistakably its own.