A collage of women wearing elegant dresses, with text overlay that reads 'Hai Beauty' in a cursive font.

Project Overview

J Aqui Beauty, founded by seasoned bridal makeup artist Jachaia Jenkins, needed a complete rebrand to elevate her business and set her apart in the competitive beauty industry. With extensive experience, Jachaia wanted her brand to reflect her professionalism, inclusive approach, and the personalized beauty services she offers to brides. The goal was to create a cohesive brand identity that represented the essence of J Aqui Beauty through a full brand layout, a redesigned logo, and a completely revamped website.

We began with a one-on-one session to define Jaqui Beauty’s values and overall aesthetic. Through this collaboration, we created a mission statement that emphasized Jachaia’s dedication to making brides feel confident and radiant:

"Our mission is to celebrate the unique beauty of every bride by providing inclusive, personalized, and professional beauty services. We are committed to delivering exceptional service, fostering positive self-image, and ensuring that each bride feels confident and radiant on her special day. Through attentive communication, uplifting interactions, and a deep understanding of each bride's needs, we strive to create a memorable and empowering experience."

Brand Development
With a clear understanding of the brand’s psychology, I designed a new logo that symbolized elegance, inclusivity, and empowerment—key emotions Jaqui Beauty aims to evoke in every bride. The full brand layout, from fonts to color schemes, was carefully curated to reflect sophistication while remaining approachable.

To complete the rebrand, I also redesigned the Jaqui Beauty website. The goal was to create a cohesive look that tied all brand elements together. The website now reflects the new visual identity, offering a seamless and professional experience for clients looking to book beauty services or explore Jachaia’s portfolio.

A woman with short curly hair, tattoos on her arms, wearing a black top, smiling and sitting in front of a wall with framed line art and photographs.

Website banner featuring three bridal photos: two women in satin robes sitting on a bed, two women in wedding dresses smiling outdoors, and a bride sitting in a sparkly wedding gown on a vintage chair. Social media handle @_JAQUIBEAUTY and navigation links for bridal services, booking, policies, and e-books are visible.

Close-up of two hands with a wedding ring, overlaid with stylized text that reads 'Love is beautiful'.

A woman with short curly hair and tattoos on her arm sitting in a room with framed artwork on the wall behind her, with overlay text that says 'You PRO' and 't YOU'.

A woman with curly hair and makeup looking confidently at the camera, with overlaid text that says 'Professional, Excellent, Inc.'

Close-up of two women with natural hair, one with dark skin and the other with lighter skin, with overlaying white text reading 'Acceptance, Inclusivity, Empowerment.'

Close-up of a person holding an eyeshadow palette and applying makeup with a brush.

Results
The rebrand, including the new website, provided Jachaia with a polished and cohesive brand identity that aligned with her vision. The new look elevated J Aqui Beauty's presence, making it clear that Jachaia’s services are as professional as they are personalized. This transformation gave her the confidence to showcase her brand in a fresh, standout way.

Conclusion
By fully rebranding J Aqui Beauty, including the website redesign, we created a visual identity that perfectly matched the business’s core values. Jachaia is now well-positioned to grow her brand and deliver an exceptional, memorable experience for brides, feeling set apart and ready to show off her refreshed image.